Banner | Print | Poster Design | Illustration | Typography | Social Media Branding
Below are some pieces I created during my 4-month internship at Toronto Metropolitan University. One of my primary responsibilities was designing promotional materials for the virtual program orientation.
During this time, the university was undergoing a rebranding process, which required my designs to align closely with the updated visual identity of The Creative School, the faculty overseeing the program. Due to the sudden nature of these branding changes, I needed to frequently consult with professors over the course of two months to ensure my designs were consistently up-to-date.
Created With
Promotional Materials
While the initial design featured bright colors, the contrast between the large orange blocks and purple text was inadequate, as shown by an online contrast checker. This low contrast could hinder readability for individuals with certain types of color blindness. In response, I created a second design that became the final version.
This final design incorporated primary colors, with muted red blocks complementing bold navy blue text. I chose a cream background to enhance the colorful patterns in the foreground. Additionally, I included printer marks in some areas of the poster, reflecting the program's print and digital graphics focus.
To improve legibility, I kept the bottom section plain white, allowing the dark, bold text to stand out clearly.
In addition to the large promotional poster, I designed smaller promo cards for the orientation, measuring 4" x 9.38" and 3.75" x 8.75". There are two types of cards: one tailored for students and another for parents, ensuring they are informed about the program. These cards maintain the same theme as the poster, creating a consistent look across all printed materials.
Social Media Banners
Following the university's recent name change, it was essential to update all social media branding to reflect the faculty's creative theme. With the main color palette provided, I was limited to using magenta and purple. The banners below were designed using gradients, shades, and tints of these colors, complemented by images supplied by the program.
Reflection
This project was one of several that required me to follow strict guidelines and meet tight deadlines. Despite the time constraints, I successfully adjusted my designs as needed. While creating the promotional cards, I considered both students' and parents' perspectives, using vibrant colors to convey the program's creativity while maintaining a professional look. Designing the banners was especially enjoyable, as it refined my ability to work with monochromatic palettes and balance engaging visuals with clarity.
